Corporate Design Manual

Dentacoin Visual Identity

Our core values are visually represented first and foremost by the Dentacoin logo.Dentacoin stands for equal access to prevention-oriented dental care for all people,achieved through an intelligent Assurance program, a set of incentivized Blockchain-basedtools and a same-named cryptocurrency. Read more...

LOGO MEANINGThe white symbol in the logo is the Arabic number 8, associated with luck and infinity. Visually, the logo also represents the key players in the Dentacoin Ecosystem: Patients and Dentists. Their continuous and mutually beneficial cooperation focused on preventive dental care, healthy nutrition and lifestyle, is essential for the improvement of global oral health.

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Color

Monochrome

Always when possible, the logo should be used in monochrome. When monochrome is used, then all elements are to be 100% black. This version of the logo must be used against background colors light enough to hold enough contrast to maintain legibility. All rules of monochrome apply for all three logo variations: round, one-line combined, and two-line combined logo.

100% Black

RGB: 0 0 0
HEX: #000000
CMYK: 75 68 67 90
PMC: P 179-16 C

White out

When white out is used, the roundel and text is inverted to white. The white out variation of the logo is only used in extreme cases: against background colors strong and dark enough to hold enough contrast to maintain legibility. All rules of white out apply for all three logo variations: round, one-line combined, and two-line combined logo.

100% White

RGB: 255 255 255
HEX: #ffffff
CMYK: 0 0 0 0
PMC: P 1-1 C

Blue Logo

Dark Blue

RGB: 4 30 66
HEX: #041e42
CMYK: 100 88 42 51
PMC: 282 C

Exclusion Zone

The “exclusion zone” refers to the area around the logo which must remain free from other copy or design elements to ensure that the logo is not obscured.

Minimum Reproductive Size

Minimum Digital Logo Size

Minimum Print Logo Size

Incorrect Logo Use

DO NOT change the spacing of the logo and don't move the placement of the graphic.

DO NOT change the relative size of the logo elements.

DO NOT place the logo on patterned background.

DO NOT place a white logo on light background.

DO NOT use border or shadows and don’t invert the speciﬁed logo colors.

DO NOT place the logo on an angle.

DO NOT distort the logo elements.

DO NOT change the logo colors.

Background Color Suggestions

Use with black & blue logos

RGB: 255 255 255
HEX: #ffffff
CMYK: 0 0 0 0

RGB: 242 242 242
HEX: #f2f2f2
CMYK: 4 2 2 0

RGB: 230 230 230
HEX: #e6e6e6
CMYK: 9 6 7 0

RGB: 211 235 251
HEX: #d3ebfb
CMYK: 4 2 2 0

RGB: 54 192 255
HEX: #36c0ff
CMYK: 60 7 0 0

RGB: 8 171 224
HEX: #08abe0
CMYK: 72 13 1 0

Use with white logo

RGB: 0 0 0
HEX: #000000
CMYK: 75 68 67 90

RGB: 0 24 51
HEX: #001833
CMYK: 96 83 48 63

RGB: 4 30 66
HEX: #041e42
CMYK: 100 88 42 51

RGB: 0 69 147
HEX: #004593
CMYK: 100 84 11 1

RGB: 18 101 133
HEX: #126585
CMYK: 91 54 32 9

RGB: 0 76 103
HEX: #004c67
CMYK: 98 65 40 24

IMPORTANTThe logo is an integral part of our visual identity and should therefore be used thoughtfully and consistently. Every company or individual must follow the guidelines above when using the Dentacoin logo. Dentacoin B.V. reserves the right to withdraw permission to use its logo at any time if the use is inconsistent with these guidelines or is otherwise deemed inappropriate by Dentacoin B.V.

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